Jerry Heil and Daria Bilodid for KS x ADIDAS ORIGINALS

Ukrainian brand KSENIASCHNAIDER and ADIDAS ORIGINALS have unveiled their second collaborative collection, continuing their "design without design" philosophy on iconic silhouettes. This collection features contrasting outer seams, neon price tags in unexpected places, sneakers made of knitted jersey  and items crafted from recycled denim, reflecting the distinctive elements of both brands.

The campaign for this collection stars Ukrainian singer Jerry Heil and European judo champion Daria Bilodid. 

Jerry Heil, who recently captured international attention as a participant in Eurovision 2024, is a vocal advocate for sustainability and upcycling. "I gave up using leather products a long time ago, so the shooting experience was especially pleasant because of my personal beliefs and values. It's cool to create with people who are moving the world of fashion in the direction of upcycling!", shares Jerry Heil.

Daria Bilodid becomes the face of the collaboration for the second time. The world champion notes that this collaboration is not only about fashion and style, but also about the joint embodiment of ideas and values ​​through clothes: "I feel like a part of something bigger than just filming. I got unforgettable impressions from working with such a talented and creative team", says Daria.

The new KSENIASCHNAIDER x ADIDAS ORIGINALS collection is now available on adidas.com.